Last updated: January 2026

 

This Cookie Policy explains how The Fertility Pharmacy uses cookies and similar technologies on our website, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). This policy should be read alongside our Privacy Policy.

 

1. What are cookies? Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites function properly, improve user experience, and provide information to website owners. Cookies may be: - Session cookies, which are deleted when you close your browser, or - Persistent cookies, which remain on your device for a set period or until you delete them.

 

2. Types of cookies we use a) Strictly necessary cookies These cookies are essential for the operation of our website and cannot be switched off in our systems. They are usually set in response to actions you take, such as: - Setting your privacy preferences - Logging into secure areas - Using shopping cart or checkout functionality Legal basis: These cookies are required for the performance of a contract or our legitimate interests in operating a secure website and do not require your consent.

b) Functional cookies These cookies allow the website to remember choices you make (such as language or region) and provide enhanced, more personalised features. Legal basis: Legitimate interests or consent where required.

c) Analytics cookies These cookies help us understand how visitors use our website, so we can improve its performance and usability. 1 We may use services such as Google Analytics to collect information including: - Pages visited - Time spent on pages - How users navigate the website Analytics cookies are only placed with your consent. Legal basis: Consent

d) Marketing and advertising cookies These cookies may be set through our website by advertising or marketing partners. They may be used to: - Deliver relevant advertisements - Measure the effectiveness of marketing campaigns - Limit the number of times you see an advertisement Marketing cookies are only used with your explicit consent. Legal basis: Consent

 

3. Third-party cookies Some cookies on our website are set by third parties. These third parties may process your personal data outside the UK. We use the following third-party services, which may set cookies: - Google Analytics - Google Maps - YouTube - Mailchimp (email marketing) Where data is transferred outside the UK, appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to EU Standard Contractual Clauses.

 

4. Managing your cookie preferences When you first visit our website, you will be shown a cookie banner allowing you to: - Accept all cookies - Reject non-essential cookies - Customise your cookie preferences You can change or withdraw your consent at any time by: - Using the cookie settings link on our website, or - Adjusting your browser settings Please note that disabling cookies may affect the functionality of our website.

 

5. How to control cookies via your browser Most web browsers allow you to control cookies through their settings. You can usually: - See what cookies you have - Delete cookies - Block cookies from specific sites - Block all cookies 2 Instructions vary depending on your browser. You can find guidance via your browser’s help section.

 

6. Changes to this Cookie Policy We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. Any updates will be published on this page with a revised date.

 

7. Contact us If you have any questions about our use of cookies, please contact us: Email: hello@thefertilitypharmacy.com Telephone: 0330 111 8574 Address: Hadfield House, Congleton Road, Gawsworth, Cheshire, SK11 9ER.